Branding & Retail Design | 2024
SketchUp | Adobe Illustrator | Adobe InDesign
San-Oreo is a collaboration between the beloved Japanese entertainment company Sanrio and American cookie brand Oreo. The limited-time partnership offers brand enthusiasts of all ages a unique retail experience with exclusive merchandise and endearing desserts.
San-Oreo blended the distinct visual identity systems of each brand in a balanced manner to ensure neither company dominated the pop-up’s physical environment. The retail space reworked shipping containers to form a collapsible and expandable design that offered an inviting, aesthetic appeal to visitors.
