Branding & Packaging | 2024
Adobe Illustrator | Adobe InDesign | Adobe Dimension
Mellow Meowz is a fictitious pet care brand that sells anxiety-reducing cat treats produced with natural ingredients. The supplements are packaged in resealable pouches with playful exteriors to assist cat owners find a reliable and approachable product.
Dielines of perishable pet food products were dissected to determine the layout, dimensions, markings, and materials required for Mellow Meowz’s packaging. Competitive research deduced that existing products may appear overstimulating and intimating to inexperienced pet owners seeking nutraceuticals. Therefore, Mellow Meowz was designed to have secure packaging with jovial graphics and transparent information.
