Adobe Illustrator | Adobe Photoshop | Adobe After Effects
7 Elite Esports is a fictitious entertainment organization that has diversified into competitive gaming, gaming equipment, premium streetwear, and energy drinks. The company’s target audience are teens and young adults who play video games as a hobby or are pursuing a career in the gaming industry.
7 Elite Esports’ logo was created by integrating two arbitrary characters into a stylized monogram. The design process involved thorough competitive research to ensure the company’s visual identity system reflected the electronic sports industry’s niche design trends.